IGavel provides advertising and public relations support for Associate Sellers who participate on the web site.

These services include:

• monthly trade advertising featuring upcoming sales
• emails to registered iGavel users announcing upcoming sales and sale status
• ongoing iGavel.com promotion including public relations, advertising and direct mail.

In addition to the services provided by iGavel, it is important that Associates actively promote their own sales in order to maximize their success. We suggest approaching your sale just as if you were hosting a "live" auction sale.

Free Promotion:

• Press Releases or Articles
  Newspapers, magazines, radio, cable, and internet sites are all looking for interesting stories and will often publish these at no charge
  
  
• Telephone
  Call friends and local Dealers to inform them about your sale
  
  
• Internet - web
  The opportunities for free advertising on the internet are endless. Finding these opportunities takes a some time and a little imagination. Collectors clubs, specialty bulletin boards, and a variety websites and blogs allow you to post information. To get started, create a list of keywords that pertain to your sale, then Google the list to find related websites that will allow you to post comments.
  
  
• Exhibition & Previews
  Hosting a live exhibition - where bidders can view and examine the lots - is a good idea, particularly for important sales. Creating this type of 'event' brings in new bidders, creates a buzz surrounding the sale (and your business), and provides an opportunity to network and meet new people. Invite the press, local non-profits (i.e. historical societies, museums, etc.), designers, dealers, customers, friends/family, and the public.

Paid Advertising

• Trade Publications
• Newspapers
• Direct Mail Internet advertising

We suggest coordinating all advertising activities with iGavel. We can offer suggestions, brainstorm ideas, and coordinate media schedules so our combined efforts have a maximum effect on the sale results.